In Seoul's trendiest district, local leaders push back against corporate chain stores
Over the past decade, the former industrial district of Seongsu-dong — often dubbed the "Brooklyn of Seoul" for its mix of repurposed factories and youth culture — has transformed from a quiet grid of red-brick shoe workshops and auto repair shops into Korea’s epicenter of cool. Trendy local boutiques, coffee roasters and pop-up stores have drawn massive crowds of fashion-conscious youth and…
In Seoul's most fashionable district, Seongsu-dong, local leaders are taking action to preserve the area's unique character amidst rapid commercial growth. Referred to as Seoul's "Brooklyn," the once quiet industrial zone has undergone a remarkable transformation, becoming Korea's premier hotspot for fashion-forward youth and tourists alike. However, soaring real estate costs have prompted authorities to act to prevent the district from morphing into a run-of-the-mill shopping strip.
Effective this December, the Seongdong District, located in eastern Seoul, will further restrict the entrance of large corporate chains and franchises along critical thoroughfares within Seongsu-dong, such as Bangsongdae Street and segments of Yeomujang Street. Originally introduced along Seoul Forest Road to counteract gentrification, these regulations now extend to three key sectors: conventional restaurants, cafes, and bakeries.
This policy emerges from valuable insights gained in other parts of the capital. Remarkable enclaves that were once thriving, like Gar, are now sought after by those with a keen interest in preserving the authenticity of urban neighborhoods.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
