Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
Apple has asked some of its suppliers to cut production of iPhone 18 Pro components due to lower-than-expected demand, according to Nikkei Asia ($). Citing its own sources, the report claims that Apple has been more cautious about shipments since early September because of the rising cost of memory chips, leading to higher prices. Component orders for October were said to have been cut by at…
Apple has reportedly reduced production of iPhone 18 Pro components due to lower-than-anticipated demand, according to Nikkei Asia. The supplier cuts are attributed to rising memory chip costs and higher prices for the new models. October orders were reportedly cut by up to 15 percent compared to initial requests. Apple attributes the price hikes to AI-driven memory chip costs, which have also increased the prices of MacBooks, iPads, iPhone 16 and 17 models, and other products.
Additionally, Apple may be adjusting its iPhone launch schedule, with the regular iPhone 18 and iPhone 18e expected to be released in spring 2027, along with the ultra-thin iPhone Air 2.
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