60-Dollar-Brot: Worin liegt der Reiz, anderen beim Geldausgeben zuzusehen?
Neun Millionen Aufrufe für ein Video über ein Brot, das kaum einer der Zuschauer kaufen würde. Ein New Yorker Roggenlaib verrät einiges über die Psychologie des Social-Media-Hypes.
The "60-Dollar-Brot" phenomenon has captured the attention of millions on social media. This Roggenmehl, water, and salt bread from Rye bakery in New York's Soho neighborhood sells for $60 per loaf. Ella Kahan, writing under the name ChewYorkCity, paid $30 for six half-bread slices topped with a spread and shared the experience online, which garnered millions of views.
The video about this pricey bread was further promoted on X, amassing over nine million views within three days. High-profile news outlets like Bloomberg sent reporters to purchase one of these luxury loaves and taste it. The Roggenbrot, while delicious, is more than just food; it has become a content economy. Livestreamers and influencers have gained popularity by showcasing the bread, generating revenue through ad views, and selling merchandise featuring the locations they visited.
The 60-dollar price tag has generated curiosity and discussion, making the bread a viral media sensation.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
