Erfolg im Beruf und im Leben: Coaching: Wie Sie seriöse Anbieter finden

Life-coaches assist with personal matters, while business-coaches help with professional growth through conversations. The sessions should focus on self-help rather than providing ready-made advice. However, caution is advised as the term "coach" is not protected. The magazine "Stiftung Warentest Finanzen" (11/2026) offers five tips on finding reputable coaches.

1. Tap into networks: Seeking advice from friends or colleagues may lead to helpful experiences. Interested individuals can also search for contacts through coaching-association databases, but note that membership qualifications vary.

2. Assess qualifications: Ideally, a coach should have undergone multiple months of training and completed a degree in psychology, social sciences, or economics. A TÜV certification does not indicate the seriousness or qualifications of the coach. ISO 9001 focuses on an organization's quality management system, not the professional work of a coach.

3. Take advantage of free initial consultations: While a free initial meeting does not guarantee a serious coach, it can help determine if the coach's style and content fit your needs. It is important to clarify during the first session the duration, cost, methodology, and objectives of the coaching. A reputable coach will also explain the limits of coaching, as it cannot replace psychotherapy. Individuals with mental health issues should consult a psychotherapist or doctor instead.

4. Obtain a written contract: It is best to have the contract in writing rather than verbal. The document should include costs, scope, content, and the 14-day right to revoke, which consumers are legally entitled to under the German Civil Code (BGB, § 355).

5. Avoid pressure tactics: It is best to start with individual sessions rather than committing to a large package upfront. If the coach insists on signing a comprehensive package, exercise caution. The absence of a cancellation clause or attempts to pressure an individual into waiving their right to cancel should raise red flags.