Colombian Hair-Care Brand Milagros Names Georgina Rodriguez Face of Professional Line
Colombian hair-care brand Milagros spent about a year and a half building a relationship with Georgina Rodriguez before the Argentine-Spanish model and entrepreneur agreed to become the face of its professional line. Ronaldo’s partner did not simply sign on for an advertising campaign. Milagros says Rodriguez tested its products and helped develop and evaluate formulas […]
In 2026, Colombian hair-care brand Milagros named Georgina Rodriguez as the face of its professional line, expanding the company's presence beyond its native Colombia. Rodriguez, an Argentine-Spanish model and entrepreneur, had a personal relationship with Milagros for over a year before joining the brand. The 18-month collaboration involved product testing, formula adjustments, and close collaboration with Rodriguez's team in Brazil.
Milagros invested significant time and resources to develop its new professional range, including a shampoo, conditioner, and intensive-repair mask for damaged hair. Rodriguez's extensive social media following, estimated at 78.2 million followers on Instagram, provides Milagros with a larger international audience. The brand's goal is to introduce its professional line to consumers outside Colombia and create opportunities for further expansion.
Milagros has already begun exporting to Panama, the United States, Spain, and Italy, and its professional line, Miracle Repair, targets hair damaged by chemical treatments. The brand's international expansion is a strategic move to establish its professional line in new markets, building upon its existing success in Colombia.
Written by urgent.news from Colombia One's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
