Anime is winning over a new generation of fans
Anime viewing is surging among younger audiences, with 79% of teen fans surveyed saying they're watching more than a year ago.
Anime is captivating a growing demographic of fans, particularly among Gen Z and teenage audiences worldwide. According to a recent survey conducted by Sony Group Corp.'s streaming platform Crunchyroll, 79% of anime enthusiasts aged between 13 and 17 are consuming more anime than they did a year ago. Similarly, 68% of Gen Z respondents reported the same trend.
This surge in popularity can be attributed to the proliferation of international streaming platforms like Netflix and Crunchyroll, which have collectively amassed over 21 million paid subscribers. As a result, anime has successfully reached new audiences globally, especially during the pandemic. In fact, more than half of Netflix's members now regularly indulge in anime content.
Crunchyroll estimates that around 1.6 billion individuals outside of Japan and China have a keen interest in anime.
Written by urgent.news from Japan Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
