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What makes a product 'Cool'?

A teenager in Shanghai will wait in line for hours to get a Labubu doll. Meanwhile, a shopper in Ohio might drive across town to buy a robotic vacuum. Although buyers might call these products "cool," research shows they do so for entirely different reasons.

What makes a product 'Cool'?

We haven't written up this one. Phys.org has the full story — the link below goes straight to it.

Read the original at phys.org →

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