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F1, NBA, NFL Leaders Swap Global Strategies at Invest London

Executives with experience across global sports shared their investment strategies—and the challenges they’ve faced—at Sportico’s Invest in Sports London event on Tuesday, which spotlighted how teams…

  • NFL plays nine games outside U.S., targeting Paris, Madrid, Munich
  • NBA aims to launch European league by 2027, shifting to direct-to-consumer distribution
  • LIV Golf CEO seeks White Knight to rebuild after Saudi investment withdrawal

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