F1, NBA, NFL Leaders Swap Global Strategies at Invest London

At the Invest in Sports London event, executives from the NFL, NBA and other sports leagues gathered to discuss their global strategies and the challenges they face. The NFL has set a league record by playing nine regular season games outside the U.S. this year, with upcoming stops in Paris, Madrid and Munich. The league's next step is to bring more international players to the U.S. as part of its overseas expansion.

The NFL's executive, Henry Hodgson, believes that a truly global sport like soccer, the NBA and Formula 1 have athletes from across the globe, and he hopes the NFL will follow suit.

The NBA is also advancing its efforts to establish a European league, aiming to launch in 2027. The league's media rights deal, which extends into the 2030s, is expected to be the final sale, with a potential shift to direct-to-consumer distribution. In women's soccer, growing leagues in the U.S. and Europe are competing for talent, investment and fan attention.

The Monarch Collective's Jasmine Robinson hopes that the growth of women's leagues will be parallel, allowing players to move across leagues and attract fanbases. PCP Capital Partners' Amanda Staveley predicts that the U.K. and European leagues will quickly catch up to the global market. Meanwhile, LIV Golf CEO Scott O'Neil sees BC Partners Credit as a potential "White Knight" to rebuild the league's business model after the Saudi Public Investment Fund withdrew its support.

LIV Golf 2.0 will focus on expanding its global reach, particularly in markets like Australia, South Africa and South Korea.