Elon Musk rebrands his 3-month-old company because Trump says so
”No more AI. SI, it’s better,” said Elon Musk after announcing that he is rebranding his newly-branded artificial intelligence division: SpaceXAI will become SpaceXSI, replacing the acronym “AI” with “SI”, which stands for “super intelligence.” His X post came after a fanboy asked him if he was going to follow President Donald Trump’s suggestion to Silicon Valley moguls, asking them to use “super…
Elon Musk has rebranded his three-month-old artificial intelligence subsidiary, SpaceXAI, to SpaceXSI, in response to a suggestion by President Donald Trump. The new acronym "SI" stands for "super intelligence." Trump reportedly proposed the term during a September 24th dinner with Chinese President Xi Jinping, whose approval of the term influenced Musk's decision.
This rebranding follows a federal order signed by Trump on September 29, directing government agencies to replace all mentions of AI with SI. Musk's move comes as he seeks to distance the SpaceXAI brand, which he views as problematic due to negative associations with AI technology, such as job losses, energy consumption, and digital content oversaturation.
Despite Trump's observation that "artificial" sounds "fake," the rebranding may not entirely resolve the negative connotations surrounding the term "AI." The new branding aims to provide a quick solution to the unappealing SpaceXAI logo, but its effectiveness in changing public perception remains uncertain.
Written by urgent.news from Fast Company's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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