Lindt & Sprüngli in der Krise: Macht es Ernst Tanner wie der Markenbotschafter Roger Federer – oder doch wie Simon Ammann?
Der Schokoladenkönig hätte die Möglichkeit gehabt, auf dem Höhepunkt abzutreten. Stattdessen hat der 80-Jährige die gegenwärtige Schieflage von Lindt & Sprüngli mitverschuldet.
The chocolate titan Lindt & Sprüngli found itself in crisis, with its 80-year-old chairman Ernst Tanner responsible for the current predicament. Despite decades of success, Tanner's decision not to step down at the company's peak has now backfired. The firm's share price has dropped dramatically, from over 130,000 Swiss francs to just 80,000 francs, a 40 percent loss within a year.
The executive board faced the daunting task of correcting the second downward revision of the sales forecast this year, attributing the decline to a summer of heat and weaker numbers. The reduction in chocolate purchases by supermarkets for the upcoming Christmas season has further exacerbated the situation.
Tanner, still actively involved in the day-to-day operations, must now navigate this crisis without being forced to shoulder the blame alone. However, he could learn from the example of fellow Lindt ambassador Roger Federer, who, while unable to gracefully exit his peak performance between 2018 and 2022 due to injuries and losses, ultimately did so with dignity.
Tanner must be cautious not to emulate the situation of skier Simon Ammann, who, despite celebrating his last World Cup victory twelve years ago, is still actively competing in his 44th year.
Written by urgent.news from NZZ Wirtschaft's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
