Slovenia’s .si domain sees a surge in registrations after Trump’s ‘super intelligence’ order

In a surprising turn of events, the .si domain name is experiencing a surge in registrations following President Trump's executive order to refer to AI and artificial intelligence as "SI" and "super intelligence." This mirrors the spike in interest for .ai domains during the initial AI boom, which benefited the island territory of Anguilla.

The .si domain, commonly associated with Slovenia, where President Trump's First Lady Melania hails from, has now taken center stage. Klara Herman, a spokesperson at Registry SI, reported a staggering 2,199% increase in .si domain name purchases in September. Within just 24 hours after the executive order was signed on September 30, nearly 13,000 new .si domain names were registered, making it the second most popular domain extension for Hostinger, behind .com.

Over half of the .si domain buyers came from the U.S. and India, while the majority of registrations were unclassified. Some entrepreneurs, like Kim Than, CEO of Genius PR, have purchased .si domains to protect their brand in the event of a surge in popularity. Industry experts predict that .si's demand will continue to grow, but it is unlikely to replace .ai anytime soon due to differences in costs and revenue generation.