Google faces US$3.2bil damage claims on ad-tech monopoly
The US internet giant was accused of illegally monopolising the advertising technology used to buy, sell and serve online ads across websites.
A US judge has permitted jury trials to commence in a lawsuit alleging Google's misconduct involving its AdX advertising exchange harmed major publishers. The case, argued in Manhattan, contends that Google's actions in the advertising technology market amounted to monopolization, resulting in damages for a class of approximately 5,000 publishers.
A federal judge in New York has ruled that the publishers, including USA Today, Daily Mail, and a broader class of large publishers, can seek damages exceeding $3.2 billion. USA Today and Daily Mail, filing separate suits, are entitled to seek about $900 million and $600 million, respectively. Google has dismissed claims by some publishers who utilized alternative ad-buying tools and will defend the remainder in court.
The ruling enables USA Today to pursue its $1 billion in worldwide damages, potentially tripled under antitrust laws, thereby simplifying the path to recovery.
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- Google faces US$3.2bil damage claims on ad-tech monopoly freemalaysiatoday.com
