Google faces US$3.2bil damage claims on ad-tech monopoly
The US internet giant was accused of illegally monopolising the advertising technology used to buy, sell and serve online ads across websites.
A US federal judge has ruled that a class of major publishers, including USA Today, Daily Mail, and others, can seek more than US$3.2 billion in damages against Alphabet’s Google for allegedly monopolising the advertising technology market. The New York judge, P. Kevin Castel, allowed jury trials to proceed on the issue of how Google’s conduct related to its AdX advertising exchange harmed these publishers.
The class of about 5,000 publishers can pursue approximately US$1.7 billion in damages, with USA Today potentially seeking US$900 million and Daily Mail around US$600 million. Google has dismissed some claims but will defend the rest in court. The ruling marks a significant victory for USA Today, which is seeking US$1 billion in worldwide damages.
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- Google faces US$3.2bil damage claims on ad-tech monopoly freemalaysiatoday.com
