WANPY wins Pet Innovation Award for jerky dog treat product
Pet food brand WANPY secured the Jerky Style Dog Treat of the Year award at the 2026 Pet Innovation Awards as demand for premium pet products expands
Los Angeles, US – On September 29, 2026, WANPY Chicken Jerky claimed victory in the 2026 Jerky-Style Dog Treat of the Year Award at the prestigious Pet Innovation Awards. This accolade underscores WANPY's growing prominence in Latin America's rapidly evolving pet treat sector, where consumers are gravitating towards products with transparent ingredients, high nutritional value, and clearly defined premium criteria.
The award follows a significant transformation in Latin America's pet-care industry, fueled by the humanization of pets. Euromonitor reports that dog treats in the region experienced a 10% compound annual growth rate (CAGR) from 2018 to 2023. A remarkable 74% of Latin American pet owners now consider their pets cherished family members, prompting consumers to apply their own expectations of food quality and wellness to pet products.
This shift is moving the category from mere indulgence to more functional and value-driven offerings. The WANPY Chicken Jerky product embodies this trend, boasting 90%+ real meat, 40%+ protein, and a 93%+ digestibility rate. Its manufacturing process aligns with the brand's premium positioning, featuring Precision Fat Trimming, Gentle Tumbling, a 5D Freshness Lock, and 24-Hour Low-Temperature Baking.
These techniques preserve the real-meat texture, natural aroma, and satisfying chew. In a market where "natural" and premium positioning are becoming increasingly valuable and common, substantiating product positioning has become crucial. Across Latin America, natural or organic claims have driven significant price premiums, making it essential for consumers to evaluate quality against cost.
The 2026 Pet Innovation Awards received thousands of nominations worldwide across the pet-care sector. Travis Grant, Managing Director of Independent Innovation Awards, praised WANPY's high meat inclusion, nutritional density, digestibility, clean formulation standards, and processing technologies for its winning attributes. This recognition highlights how measurable ingredients, formulation, and processing are becoming increasingly relevant in communicating and evaluating product quality in the dog-treat category.
WANPY's website is https://www.wanpy.com/. The issuer is solely responsible for the content of this announcement.
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