Tennessee football keeping half-price concessions promotion for rest of season

Tennessee football has decided to extend its half-priced early concessions promotion for the remainder of the season. Athletic Director Danny White announced the continuation of the promotion, which began as a clever way to encourage fans to arrive early before President Donald Trump's visit to Knoxville on September 26. The promotion, dubbed "Happy Hour at Neyland Stadium," sees gates opening three hours before kickoff, with all concessions including alcohol being half-priced during the first hour.

The success of the promotion during the game against Texas, where fans faced traffic, large crowds, and heightened security due to the president's attendance, led to its permanent extension. Gates will again open three hours early for the remainder of the season, with the next games scheduled against Auburn on October 3, Alabama on October 17, Kentucky on November 7, and LSU on November 21.