Seoul takes Arisu tap water campaign to Han River banks
Arisu, Seoul’s municipal tap water brand, is returning to the banks of the Han River for an autumn pop-up event designed to pair nighttime picnic culture with outdoor games, drinks, and illuminated city vistas. The “Beautiful Arisu” pop-up will begin Friday and run through Oct. 11 at Yeouido Hangang Park’s event plaza, operating from 5:30 p.m. to 9:30 p.m. every Friday, Saturday and Sunday. The…
Seoul is bringing Arisu tap water's summer pop-up event to the Han River banks once again this autumn. The "Beautiful Arisu" pop-up will take place at Yeouido Hangang Park's event plaza from Friday until October 11, running from 5:30 p.m. to 9:30 p.m. on Fridays, Saturdays, and Sundays. Following its successful June launch which attracted 7,410 visitors, 93.4 percent of attendees said they had a more favorable view of Arisu in a survey conducted by the Seoul Metropolitan Government.
This new edition focuses on an "autumn night picnic" concept, providing visitors with various areas to enjoy after sunset. The park will be divided into 10 zones, including gaming, cafe, healing, and photo zones, as well as areas for information, videos, DIY projects, promotions, voting, and Haechi art balloons. Attendees will have the opportunity to engage in Arisu-themed games, while a cafe will serve coffee, corn silk tea, and zero-sugar grapefruit drinks.
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- Seoul takes Arisu tap water campaign to Han River banks koreatimes.co.kr
