Nina Group secures investment from Beacon Fund through Australian government backed initiative
Nina Group the operator of Nina Ecom Center has secured an investment from Beacon Fund under a partnership between the fund and the Australian government through the Investing in Women s Innovation Window
The Nina Group, an O2O Commerce ecosystem founded by Vietnamese entrepreneur Nguyen Thi Truc Phuong, has secured investment from Beacon Fund through a government-backed initiative in Australia. The funding, announced at a signing ceremony in Ho Chi Minh City on September 24, will support Nina Group's expansion of infrastructure, standardization of operations and data systems, and growth of its network of brands and creators in Vietnam.
The company, which began with a 50-square-meter studio in 2022, now operates over 5,000 square meters of livestreaming and production infrastructure, employs more than 100 people, and collaborates with more than 10,000 content creators. Nina Group has established Nina Ecom Center as "The Leading O2O Commerce Ecosystem," connecting four groups - brands, creators, platforms, and consumers - within a single system.
The $50 million investment from Beacon Fund is expected to help Nina Group transition from a series of standalone projects to a standardized, scalable ecosystem. The focus of the funding will be on three key areas: infrastructure, systems and data, and network expansion. This includes the development of facilities for new Nina Ecom Centers, standardization of processes and operating systems, strengthening of the data platform, and expansion of the network of brands, content creators, and platform partners.
Nina Group aims to develop 10 Nina Ecom Centers by 2030, with the goal of creating infrastructure for Creator Commerce and O2O Commerce in Vietnam. The company places a strong emphasis on responsible marketing, standardizing client screening, livestream content oversight, and transparent assessment mechanisms to foster a more professional digital commerce environment.
As part of its next development phase, Nina Ecom Center will launch the i-Woman Project, an initiative aimed at building a community for women with professional expertise, financial independence, and credible voices. The project, launched in September, focuses on networking, knowledge-sharing, training, mentoring, brand collaborations, and commercial opportunities.
Nina Nguyen, the founder and CEO of Nina Group, expressed her appreciation for this investment opportunity, stating that it comes at a crucial point in Nina Ecom Center's development and is about building "The Leading O2O Commerce Ecosystem" where brands and creators can grow together.
Written by urgent.news from Vietnam Investment Review's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
