MTN introduces myMTN NG App Rewards, giving customers more reasons to buy, play and win

MTN Nigeria has introduced myMTN NG App Rewards, a customer rewards program aimed at incentivizing users for their existing activities within the myMTN NG App. This campaign is a collaboration between MTN and CashToken Rewards Africa. By engaging in airtime purchases, data buys, and app activity, customers can earn instant cashback and enter monthly national consumer draws with cash prizes ranging from ₦5,000 to ₦100 million.

Additional rewards include up to ₦10,000 in MoMo Cash, shopping vouchers, and new smartphones. Stella Oshorinde, Chief Growth Officer at CashToken Rewards Africa, explained, "We're rewarding customers for actions they already undertake on the myMTN NG App." To be eligible for rewards, customers must:

1. Be active on the app three days per week by purchasing airtime, data, or using other app features.

2. Play the weekly Thursday trivia game.

3. Spend at least ₦10,000 within a week on the app.

All three activities qualify customers for both instant cash rewards and entry into CashToken's weekly draw. Every qualifying transaction on the app results in immediate cashback and a weekly draw entry. Winners can collect their rewards by dialing *6700*8#. The goal is to encourage customers to shift from traditional USSD and recharge card transactions to the app, leveraging its benefits.

Group Chief Marketing Officer at CashToken Rewards Africa, Chinaenyenwa Nwokedi, noted, "Our model rewards customers for their usual purchases without additional spend and without waiting for points. By integrating it into the myMTN NG App, we're reaching one of Nigeria's largest digital customer bases." Customers can join the rewards program by downloading the myMTN NG App from Google Play or the Apple App Store, or by texting "myMTN" to 5018, then performing any of the eligible activities.