Management: Was ehemalige Top-Manager über den Erfolg von Amazon verraten

In Amazon's management philosophy, three key principles stand out as the primary drivers of the company's success: customer obsession, an innovative culture, and long-term thinking.

Customer obsession is the most fundamental principle, with Amazon taking a customer-centric approach that permeates every aspect of the company. This is demonstrated through the use of stickers on chairs at Amazon warehouses that remind employees of the customer's perspective, and the implementation of "Customer Voice" in management meetings. To ensure decisions align with the customer's needs, Amazon uses input-focused metrics such as product availability, delivery speed, and customer satisfaction.

An innovative culture is another critical component of Amazon's management techniques. Under the leadership of Jeff Bezos, the company fosters an environment where employees are encouraged to develop products and services based on the needs and desires of customers. This is achieved through a "working backwards" approach, where the focus is on solving a customer problem or addressing a specific customer need, and then designing a product or service accordingly.

Long-term thinking is the third essential pillar of Amazon's management philosophy. This involves considering the company's future growth and sustainability over the long term, rather than being solely focused on short-term profits. Amazon's management team consistently prioritizes long-term strategies, even when faced with short-term challenges or setbacks.

These three principles of customer obsession, innovation, and long-term thinking have contributed significantly to Amazon's position as one of the world's most valuable companies, with a revenue of over $700 billion and sales ranking higher than countries like Argentina and Sweden. Ehemalige Amazon-Managerin Andrea Euenheim, who worked at Amazon for over twelve years and met Jeff Bezos, states that much of what she learned at the company is still applied in her current role as a consultant and board member.

Other former Amazon managers share similar experiences in their book "The Secret Playbook." Marc Ebel, Georg Hesse, and Amelie Rose discuss the 20 most important success techniques they identified, and how they can be applied to other organizations. The authors emphasize that these management principles are not just empty promises but are deeply ingrained in Amazon's culture, ensuring that decisions are made consistently with the company's core values.