Jashn Wala Season: The new language of festive dressing
What does festive dressing look like when there are no rules? In Dubai, perhaps it looks like a little bit of everything. An embroidered Indian ensemble paired with contemporary jewellery. A sharply cut silhouette replacing the expected traditional look. A statement piece worn for one celebration and styled differently for the next. The festive wardrobe is changing, and it is becoming…
Festive dressing in Dubai is evolving beyond traditional rules, offering a blend of diverse styles. The Jashn Wala Season, a three-day fashion and jewellery event at VESIMI in Business Bay from October 2 to 4, showcases this shift. This event, held annually, brings together designers from India, Pakistan, and the Middle East, offering visitors a chance to explore various interpretations of festive attire.
Traditional craftsmanship in festive dressing is still a cornerstone, but it's being blended with contemporary cuts and modern styling, making it more adaptable across different occasions. The focus has shifted towards pieces that can be styled in multiple ways, catering to the growing interest in versatile fashion.
VESIMI, part of Yogi Group with a 50-year history in Dubai, embodies this change. It presents a curated selection of fashion and contemporary luxury, featuring designers and labels from across South Asia and the Middle East. The emphasis is on individuality, craftsmanship, and the joy of discovering unique pieces.
Jashn Wala Season reflects Dubai's fashion scene, where traditional and modern styles coexist. The event, open to all, promises a rich exploration of festival dressing, featuring curated womenswear, menswear, and jewellery. With free parking available, it's an invitation to experience the evolving landscape of festive fashion in Dubai.
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