Retro tech is back – but just how trendy is it? A new study shows a surprising majority of Gen Z uses analog cameras and more
A recent report suggests that a majority of those between the ages of 13 and 39 use at least one form of retro tech
A new study conducted by YPulse reveals that a significant portion of Gen Z and younger Millennials are embracing analog technology. Approximately two-thirds of those aged 13 to 39 use analog devices, encompassing not only traditional cameras and instant film but also vinyl records and flip phones. This shift is attributed, in part, to digital burnout, as the market research company indicates that the trend is driven by a desire to disconnect from constant screen use.
Screen-free cameras like the Flashback One35 V2 and the Camp Snap have gained popularity among a 16-year-old, who views the resurgence of analog film cameras not as a nostalgic longing but as a mindful response to the digital age. This analog tech movement is seen as a response to the increasing reliance on generative AI, as well as a desire for more imperfect and authentic photographs.
The trend has been dubbed an "at least $5 billion opportunity" by Fortune, and according to Pew Research Center, there has been a decline in the percentage of teenagers who are almost constantly online, marking the first decrease since 2022.
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