Honda Atlas ends BR-V production

KARACHI: Honda Atlas Cars Ltd (HACL) has ceased production of the Honda BR-V, according to a senior executive of the company. The decision comes as the vehicle has reached the end of its lifecycle, leading to a halt in production. The executive noted that while procuring parts and accessories from Japan or other countries has not posed any issues, the low production volumes, estimated at 25-50 units per month, contributed to the decision.

HACL has also removed the BR-V from its official website, as other vehicles remain well-displayed on the site.

In July-August, combined production and sales figures for the Honda BR-V and HR-V dropped significantly, from 1,460 and 731 units in the same period in 2025 to 120 and 191 units. This decline is attributed to competition from Chinese and Korean models, particularly hybrid, range-extended electric vehicles, and pure battery vehicles.

The BR-V's production began in April 2017, with 648 units assembled, and 527 units sold in the same month. Since FY22, PAMA has been issuing combined production and sales data for the BR-V and HR-V. These figures suggest that both vehicles have struggled to attract buyers in the face of newer models. One Honda dealer confirmed that the BR-V has already been removed from Honda showrooms, and there has been little interest from buyers in purchasing or test-driving the vehicle.

Honda vendors have also confirmed the closure of BR-V production, citing poor sales performance and the need to cease production.