Honda Atlas ends BR-V production
KARACHI: Honda Atlas Cars Ltd (HACL) has discontinued production of the Honda BR-V. A senior executive of HACL told Dawn on Tuesday that it faced no issues procuring parts and accessories from Japan or other countries. “Actually, the vehicle has completed its lifecycle, and that’s why its production has been halted,” he added. He said he cannot say whether the company intends to bring any…
Honda Atlas Cars Ltd (HACL) has ceased production of the Honda BR-V, according to a senior executive of the company. The executive stated that the decision was based on the vehicle's completion of its lifecycle. Production volumes for the BR-V were consistently low, averaging only 25-50 units per month. The company has removed the BR-V from its official website, displaying only other models instead.
Data from the Pakistan Automotive Manufacturers Association (PAMA) reveals a significant decline in production and sales of the BR-V and its sibling model, the HR-V, in July-August 2026. PAMA data indicates that combined production and sales of the BR-V and HR-V dropped to 120 and 191 units, down from 1,460 and 731 units in the same period of 2025.
The BR-V assembly began in April 2017 with 648 units, and 527 units were sold in the same month. Since FY22, PAMA has been issuing combined production and sales data for the BR-V and HR-V. Industry experts noted that both the BR-V and the HR-V have struggled to attract buyers since the introduction of Chinese and Korean models, particularly range-extended electric vehicles and pure battery electric vehicles.
A Honda dealer reported that the BR-V had already been discontinued from Honda showrooms, with few buyers showing interest in purchasing the vehicle or making on-the-spot sales. Honda vendors confirmed the closure of BR-V production due to poor sales performance.
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- Honda Atlas ends BR-V production dawn.com
