Hisense presents ASEAN regional expansion strategy at FutureChina Forum
Electronics manufacturer Hisense outlined its localized manufacturing and commercial distribution strategy for Southeast Asian markets during the 17th FutureChina Global Forum in Singapore
Singapore hosted the 17th FutureChina Global Forum in September 2026, with Hisense ASEAN President Clara Chang sharing her insights on China's evolving consumer landscape. Chang noted that home appliance consumption is shifting from purchasing bundles and price-based choices to targeted upgrades and genuine experiences. She emphasized that products are becoming entry points for long-term user relationships, not just one-time hardware deliveries.
Hisense is expanding into semiconductors and automotive electronics, viewing the home, automotive, energy, health, and office sectors as a single integrated living system. The company's brand in ASEAN centers around Technology, Health, and Art, addressing consumers' progression from getting by to living well to living life on their own terms.
Hisense's success in laser TV technology, which accounted for 65.8% of global shipments by 2024, illustrates the value of long-term technological investment. Chang highlighted three layers of Hisense's global journey: establishing a strong presence in the region, building its brand locally, and evolving from a home appliance brand to a technology group focused on solving local problems.
The company believes globalization should be localized, using China's strengths to meet the unique needs of each market. Chang concluded that quality and values are essential for China's high-quality development.
Written by urgent.news from Vietnam Investment Review's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
