Standard Chartered Launches New Global Brand Campaign, ‘Move Ahead’

Standard Chartered has unveiled its latest global brand campaign called 'Move Ahead'. The campaign draws inspiration from the bank's Formula 1® partnership and the belief that success is built over time, not just in a single moment. Similar to the Formula 1® sport, 'Move Ahead' showcases how Standard Chartered helps clients turn ambition into progress and seize growth opportunities globally.

The campaign builds upon the existing 'Now Is Your Time' brand platform, emphasizing the bank's role in supporting clients through international expansion, wealth growth, investment, and risk management. Standard Chartered's international network, local expertise, and deep industry knowledge enable the bank to connect clients with opportunities and provide the confidence to act.

The campaign was created through a combination of human creativity, strategic direction, and AI-driven production, enabling the development of visual experiences that would otherwise be challenging to capture during the racing season. Sarah Hagan, Global Co-Head of Corporate Affairs, Brand and Marketing, stated that 'Move Ahead' is a testament to the brand's values. She added that the partnership with Formula 1® provides a unique platform to convey the brand's story in a globally relevant manner.

Eva Ang, another Global Co-Head of Corporate Affairs, Brand and Marketing, highlighted how 'Move Ahead' combines the bank's international reach with the Formula 1® partnership's impact. The campaign draws on the sport's principles of precision, teamwork, and relentless pursuit of performance, reflecting how Standard Chartered supports clients in achieving their ambitions worldwide. The campaign will be launched globally across digital, social, and owned channels starting in September 2026.