Standard Chartered launches new global brand campaign, ‘Move Ahead’
KARACHI: Standard Chartered has announced the launch of ‘Move Ahead’, a new global brand campaign inspired by its Formula 1® partnership and the shared belief that success is built long before the defining moment arrives. Building on the Bank’s global brand platform ‘Now Is Your Time’, the campaign reflects how Standard Chartered helps clients turn ambition into progress and capture growth…
Karachi, Pakistan witnessed the launch of Standard Chartered's new global brand campaign, 'Move Ahead'. The initiative draws inspiration from the bank's Formula 1® partnership and the underlying notion that success is cultivated long before any defining moment arrives. This campaign is an extension of the bank's existing brand platform, 'Now Is Your Time', and highlights how Standard Chartered assists clients in transforming their ambitions into tangible progress and seizing growth opportunities in the world's most dynamic markets.
The concept behind 'Move Ahead' is inspired by the precision, preparation, and strategic mindset required in Formula 1®. The campaign underscores the idea that success in this high-stakes sport, like in business, is not determined by a single overtaking move or lap, but rather by thousands of decisions, meticulous preparation, and the ability to perform under the most demanding circumstances.
The development of 'Move Ahead' involved a unique blend of human creativity, strategic direction, and AI-assisted production. This approach allowed the creative team to produce visually captivating experiences and perspectives that would have been challenging to capture during the racing season. Standard Chartered's Global Co-Head, Corporate Affairs, Brand, and Marketing, Sarah Hagan, stated that 'Move Ahead' is a strong representation of the bank's brand ethos.
Hagan emphasized that success does not hinge on a single moment; it emerges from consistent preparation, insightful decision-making, and the courage to act when opportunities arise. This philosophy guides how Standard Chartered supports its clients in pursuing their ambitions across the world's most dynamic markets. The partnership with Formula 1® provides a distinctive platform for Standard Chartered to convey this message.
Hagan concluded by saying that the campaign, created through a fusion of creativity, craftsmanship, and innovative production techniques, feels globally relevant and authentically Standard Chartered.
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