Pine Labs Extends Woolworths Group Partnership For Five Years
Mumbai: Pine Labs on Tuesday announced the extension of its technology partnership with Australia's Woolworths Group for a further five years. The extended agreement will see Pine Labs continue to power Woolworths' gift card ecosystem. Enhanced Platform Capabilities The partnership will build upon the existing foundation, with an emphasis on strengthening platform capabilities and enabling deeper…
Mumbai - Pine Labs has announced a five-year extension to its technology partnership with Australia's Woolworths Group. The agreement will continue to support Woolworths' gift card ecosystem. Enhanced capabilities and deeper integration are key aspects of the renewed partnership, allowing for advanced gift card experiences across various channels.
Pine Labs' Qwikcilver platform will manage the full lifecycle of gift card products, offering omnichannel program capabilities. Through an API-led architecture, the partnership aims to integrate gift card functionalities with Woolworths' broader commerce systems. Pine Labs reported a consolidated revenue of ₹765.87 crore and a profit of ₹19.57 crore for Q1 of FY27.
CEO B Amrish Rau highlighted the strong relationship established with Woolworths over the past five years and the expansion of the technology foundation to support new gift card experiences and stored-value use cases.
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