Business : Pine Labs Extends Technology Partnership With Woolworths Group
KUALA LUMPUR, Sept 29 (Bernama) -- Pine Labs has extended its technology partnership with Woolworths Group, expanding its role in powering the retailer’s gift card ecosystem through enhanced platform capabilities, deeper application programming interface (API) integrations and support for new digital stored-value experiences.
Mumbai - Pine Labs has announced a five-year extension to its technology partnership with Australia's Woolworths Group. The agreement will continue to support Woolworths' gift card ecosystem. Enhanced capabilities and deeper integration are key aspects of the renewed partnership, allowing for advanced gift card experiences across various channels.
Pine Labs' Qwikcilver platform will manage the full lifecycle of gift card products, offering omnichannel program capabilities. Through an API-led architecture, the partnership aims to integrate gift card functionalities with Woolworths' broader commerce systems. Pine Labs reported a consolidated revenue of ₹765.87 crore and a profit of ₹19.57 crore for Q1 of FY27.
CEO B Amrish Rau highlighted the strong relationship established with Woolworths over the past five years and the expansion of the technology foundation to support new gift card experiences and stored-value use cases.
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- Pine Labs Extends Woolworths Group Partnership For Five Years freepressjournal.in
