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Orange Egypt eyes rapid growth

In a bid to stand out in a fiercely competitive market, the subsidiary of the French telecoms giant is investing in infrastructure, data centres and fintech.

Egypt is on a mission to become a fully digital economy by 2030, and telecommunications operators, such as Orange Egypt, are at the forefront of this economic transformation. CEO Hesham Mahran emphasizes that the company's mission extends beyond simply providing mobile connectivity; it aims to be a key enabler of Egypt's digital future through network infrastructure, data centers, and financial technology investments.

The telecommunications sector in Egypt is highly competitive, with four operators - Orange Egypt, Vodafone Egypt, e& Egypt, and WE - vying for market share. Competition is intense, and operators are investing in network quality and digital offerings to differentiate themselves from the competition. The government's decision to issue 5G licenses and establish a long-term spectrum roadmap until 2039 has provided operators with greater certainty around future investments, enabling them to invest confidently in improving data services across the country.

Orange Egypt is committed to expanding its infrastructure, particularly in rural areas, and has pledged to invest heavily in building new sites more than any previous year in its 26-year history in Egypt. The company is also playing a significant role in the development of data centers, operating its flagship data center in Egypt's New Administrative Capital and commercial data center facilities in Alexandria and other locations across the country.

These data centers are critical for consumers, enterprises, and government alike, as they provide essential services for cloud computing, cybersecurity, and sovereign cloud infrastructure.

In the financial services sector, mobile wallets like Orange Cash have become increasingly popular, offering consumers convenient ways to transfer funds, make payments, and access financial services. Orange Egypt is developing a broader suite of financial services, including consumer finance products, loans, and international remittance services, which could be particularly attractive to millions of Egyptians working abroad who regularly send money home.

The company is also exploring partnerships with major remittance providers across the Gulf region to strengthen its position in cross-border payments.

Written by urgent.news from Africa Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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