MaXhosa puts South Africa on the Paris fashion map

South Africa's fashion industry has gained international recognition through Laduma Ngxokolo's MaXhosa brand, which made its debut at the prestigious Paris Fashion Week. Ngxokolo, 39, was honored to represent his continent, having fought for 16 years to be included in the world's most renowned fashion calendar. The Spring-Summer 2027 collection celebrated unity among African people, featuring a wool dress with knitted tassels bearing the names of all the continent's countries, and a black-and-grey outfit with a large African map on the front and other parts of the world on the back and sleeves.

The collection was presented at the South African ambassador's residence, accompanied by a performance by Afro-soul singer Sjava and upcycled accessories by Kenyan artist Cyrus Kabiru. MaXhosa, founded in 2010, employs around 300 people and produces its knitwear at two factories in Johannesburg and East London. The brand has garnered fans such as Michelle Obama and Beyonce.

Ngxokolo expressed pride in leading an African brand proudly made in Africa, emphasizing the need for professionalism, quality, and high standards in the fashion industry.