Maxhosa Africa brings pan-Africanism to Paris Fashion Week
PARIS: Maxhosa Africa creative director unveiled a collection that celebrated pan-Africanism on Monday, as his label became the first South African brand to stage a full runway show on the official Paris Fashion Week calendar. Ngxokolo said he wanted the show to highlight South Africa’s diversity, beauty, and business successes. “That’s the Africa that we all want to live in, where the economy…
Paris Fashion Week witnessed Maxhosa Africa unveil a collection that celebrated pan-Africanism, marking the brand as the first South African label to grace the official calendar. Creative director Ngxokolo aimed to showcase South Africa's diversity, beauty, and business successes, emphasizing a future where the economy thrives, crime rates decrease, and political corruption diminishes.
The garments, crafted at two knitting factories in Johannesburg and East London, used local wool and featured multi-colored knitted labels with African country names. Models strutted the runway wearing bra tops, midi skirts, and knit ensembles with geometric patterns reminiscent of traditional Xhosa beadwork, while also drawing inspiration from Missoni, Gucci, and Louis Vuitton.
Menswear ranged from formal suits checkered with beaded symbols to casual streetwear in bright diamond patterns. Ngxokolo expressed gratitude for being represented at Paris Fashion Week, lamenting the underrepresentation of African designers despite their deep-rooted inspirations.
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