Express Bus Terminal underground mall reinvents itself as K-fashion runway
Beneath the concrete sprawl of Express Bus Terminal lies Gotomall, a vast subterranean labyrinth of roughly 620 shops better known for budget impulse buys than haute couture. Now, city district officials are attempting a high-fashion transformation, turning the sprawling underground market into an interactive runway. Starting Sunday, Seocho District in southern Seoul will launch the 2026…
The Korea Times reports that Seoul's Express Bus Terminal is undergoing a transformation into a high-fashion runway destination with the launch of the 2026 Goto-Sebit K-Style Up Festa. The month-long campaign, set to run every Sunday until October 25, aims to reposition the underground shopping hub Gotomall as a premier destination for modern Korean street styles.
The festival will feature professional styling by beauty experts, pairing affordable wardrobe staples with high-fashion aesthetics. The initiative highlights the Goto-Sebit Special Tourist Zone, a newly designated tourism district encompassing the Han River and including the transit terminal, Banpo Han River Park, the floating island of Some Sevit, and the underground passages of Gotomall.
Brief written by urgent.news from The Korea Times's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
