Express Bus Terminal underground mall reinvents itself as K-fashion runway
Beneath the concrete sprawl of Express Bus Terminal lies Gotomall, a vast subterranean labyrinth of roughly 620 shops better known for budget impulse buys than haute couture. Now, city district officials are attempting a high-fashion transformation, turning the sprawling underground market into an interactive runway. Starting Sunday, Seocho District in southern Seoul will launch the 2026…
Beneath the bustling surface of the Express Bus Terminal, Gotomall thrives as a sprawling network of nearly 620 shops. Once celebrated for its budget-friendly bargains, the underground market is set for a dramatic makeover. City officials aim to transform Gotomall into an interactive runway, showcasing the latest in Korean street fashion.
The 2026 Goto-Sebit K-Style Up Festa, a month-long campaign, kicks off this Sunday in Seoul's Seocho District. Spanning the entire month until October 25, the festival will transform Picasso Mural Street into a weekly showcase of modern Korean street styles. Every Sunday, visitors will find professional stylists and beauty experts on hand to elevate the market's affordable wardrobe staples.
This initiative marks the Goto-Sebit Special Tourist Zone, designated as the sole tourism district in Seoul encompassing the Han River. This zone, which includes the transit terminal, Banpo Han River Park, the floating island of Some Sevit, and the underground passages of Gotomall, seamlessly blends commercial retail with riverside leisure opportunities.
While the district has previously hosted various pop events, the upcoming K-Style Up Festa is poised to elevate Gotomall's profile as a premier destination for contemporary Korean fashion.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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