Anushka Sharma Ordered 'Delhi-Jaise' Chole Bhature From This Mumbai Restaurant For Virat Kohli, And Boosted Their Business To ₹2 Crore Monthly
Sometimes, a struggling business does not need a massive investor or an elaborate marketing campaign to get a second chance. For two brothers running a tiny chole bhature joint in Mumbai, that turning point came through a comedian, an Instagram Story and an unexpected celebrity order. The story of Delhi Se, a Chembur eatery started by brothers Jaspal Singh Khalsa and Mahinder Singh Khalsa, is now…
Delhi Se, a small chole bhature restaurant in Mumbai, experienced a remarkable turnaround that began with an unexpected customer and a comedian. Established by brothers Jaspal Singh Khalsa and Mahinder Singh Khalsa in October 2021, the eatery started with just three tables and nine seats. However, by September 2022, sales had plummeted, and the brothers were contemplating closing the restaurant due to dwindling revenue of only ₹1 lakh to ₹1.5 lakh per month.
In September 2022, comedian Abhishek Upmanyu visited Delhi Se for chole bhature. Despite the brothers not recognizing him initially, his visit marked the start of a significant increase in foot traffic. Over the next two days, walk-ins surged, leading the Khalsa brothers to realize that Upmanyu had advertised their restaurant on his Instagram Story. This unexpected endorsement proved to be the catalyst for the struggling eatery's renaissance, catapulting their monthly sales to an impressive ₹2 crore.
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