Express Bus Terminal underground mall reinvents itself as K-fashion runway
Beneath the concrete sprawl of Express Bus Terminal lies Gotomall, a vast subterranean labyrinth of roughly 620 shops better known for budget impulse buys than haute couture. Now, city district officials are attempting a high-fashion transformation, turning the sprawling underground market into an interactive runway. Starting Sunday, Seocho District in southern Seoul will launch the 2026…
Beneath Seoul's bustling Express Bus Terminal, a hidden world awaits at Gotomall, an expansive underground shopping complex teeming with around 620 stores. Renowned for offering budget-friendly bargains, the mall is set to undergo a dramatic makeover, as city officials aim to turn it into a bustling hub for Korean street fashion.
The transformation kicks off with the 2026 Goto-Sebit K-Style Up Festa, a month-long festival slated to commence on Sunday. This grand event will unfold every Sunday through October 25 along Picasso Mural Street, transforming the market's affordable clothing options into a runway for professional styling by beauty experts.
The initiative places emphasis on the Goto-Sebit Special Tourist Zone, a newly designated tourism district in Seoul that encompasses the Han River. This strategic area includes the Express Bus Terminal, Banpo Han River Park, the innovative Some Sevit floating island, and the underground passages of Gotomall. This unique blend of commercial retail and riverside leisure aims to create an interactive shopping experience like no other.
While the district has previously hosted various pop events, this festival marks a significant step in redefining Gotomall as a premier destination for modern Korean street styles.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
