BAT targets mid-teens new category revenue growth through 2030

British American Tobacco PLC convened a Capital Markets Day on Monday to reveal its Horizon 2030 strategy for institutional investors and analysts. The company projects a mid-teens growth rate for New Category revenue through 2030, with New Category contribution margin expected to reach at least 30% by the same date. CEO Tadeu Marroco and the management team showcased the company's diverse portfolio and capabilities, such as consumer insights, science and innovation, global distribution, regulatory expertise, and digital prowess.

Despite current challenges, BAT remains on track to meet its financial targets, with adjusted revenue and profit growth projected to fall within the 3-5% and 4-6% ranges, respectively, for fiscal year 2026. The company aims to have 50 million adult consumers using its smokeless products by 2030, and these products are expected to account for 50% of Group revenue by 2035.