Alaska Airlines is doubling down on premium travel. Take a look at its newest long-haul cabins.
Alaska is the latest US airline to shore up its premium offerings to attract customers willing to pay more.
Alaska Airlines is expanding its premium travel offerings with new long-haul cabins. The airline has introduced Premium Reserve seating on Alaska and Hawaiian Airlines flights, featuring reclining seats with leg and calf rests, 38 inches of pitch, upgraded dining, a 16-inch Bluetooth-capable screen, outlets, and USB-C charging ports.
Additionally, Alaska is upgrading its business-class suites to lie-flat options on Boeing 737 Max 10 aircraft. These premium cabins will be available on select long-haul flights to Europe, Asia, and North America, starting in 2028. Alaska Air Group CEO Ben Minicucci emphasizes that premium travel is about the overall guest experience, from booking to arrival, and aims to attract passengers willing to pay more for enhanced amenities.
The airline faces competition from established global carriers but believes its strategy aligns with the industry's shift towards premium revenue.
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