Alaska Airlines is adding hundreds of lie-flat suites and premium-economy seats across its fleet
Alaska Air Group unveiled Aurora and Leihōkū cabin experiences, a new premium-economy tier, and two major airport lounges starting in 2028
Alaska Airlines is expanding its premium travel offerings with new long-haul cabins. The airline has introduced Premium Reserve seating on Alaska and Hawaiian Airlines flights, featuring reclining seats with leg and calf rests, 38 inches of pitch, upgraded dining, a 16-inch Bluetooth-capable screen, outlets, and USB-C charging ports.
Additionally, Alaska is upgrading its business-class suites to lie-flat options on Boeing 737 Max 10 aircraft. These premium cabins will be available on select long-haul flights to Europe, Asia, and North America, starting in 2028. Alaska Air Group CEO Ben Minicucci emphasizes that premium travel is about the overall guest experience, from booking to arrival, and aims to attract passengers willing to pay more for enhanced amenities.
The airline faces competition from established global carriers but believes its strategy aligns with the industry's shift towards premium revenue.
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