Tokyo expo highlights Seoul after dark to showcase city's round-the-clock appeal
From midnight street-food sampling in market alleys to late-night shopping in illuminated retail districts, Seoul is actively marketing its reputation as a safe, 24-hour urban playground. At Tourism EXPO Japan 2026, held at Tokyo Big Sight from Thursday through Sunday, the Seoul Tourism Organization put the capital’s after-dark culture front and center to woo travelers from one of its largest…
The Seoul Tourism Organization showcased the city's round-the-clock allure at the Tourism EXPO Japan 2026, held at Tokyo Big Sight from Thursday to Sunday. The organization's dedicated Visit Seoul pavilion, themed "Day and Night in Seoul for All Ages," highlighted the capital's unique blend of safety, late-night transit, and evening entertainment.
Operating under the colors of Seoul's official 2026 symbol, morning yellow paired with deep purple accents celebrating the 10th anniversary of the Discover Seoul Pass, the pavilion aimed to attract international travelers. The international travel fair drew approximately 130,000 visitors. Interactive activities within the pavilion included a wheel-spinning event where participants chose top day and night attractions, emphasizing Seoul's vibrant nightlife and commitment to safety.
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