Tokyo expo highlights Seoul after dark to showcase city's round-the-clock appeal
From midnight street-food sampling in market alleys to late-night shopping in illuminated retail districts, Seoul is actively marketing its reputation as a safe, 24-hour urban playground. At Tourism EXPO Japan 2026, held at Tokyo Big Sight from Thursday through Sunday, the Seoul Tourism Organization put the capital’s after-dark culture front and center to woo travelers from one of its largest…
The Seoul Tourism Organization showcased the capital's after-dark culture at Tourism EXPO Japan 2026 held at Tokyo Big Sight, targeting travelers from one of its largest visitor markets. The city's dual-color pavilion, "Day and Night in Seoul for All Ages," emphasized its combination of round-the-clock safety, late-night transit, and evening entertainment.
Seoul's official color for 2026, bright yellow, contrasted with deep purple, symbolizing the 10th anniversary of the Discover Seoul Pass and the city's vibrant nightlife. Interactive activities, such as a wheel-spinning event, allowed visitors to choose top day and night attractions, further promoting the city's round-the-clock appeal.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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