Juan Orti: 65% of American Express' acquisitions are young people
The company is betting on a value generation model around membership.
American Express is focusing on a membership-based value generation model, which has yielded good results in Spain and other countries. The model offers additional value layers beyond payment, including experiences, access, and products aligned with customers' passions. In Spain, 65% of new customers are young, acquired mainly through friend recommendations.
The company's Madrid hub serves over 30 countries, and it continues to grow, driven by tourism and local efforts to attract merchants. American Express president in Spain, Juan Orti, emphasized the importance of fair regulation to remain competitive.
Written by urgent.news from Expansion ES's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
