Brooklyn Sports & Entertainment Names Alibaba Group an Official Technology and Cloud Partner of the Brooklyn Nets
Alibaba to become Nets’ Official Jersey Patch Partner, and bring Real-Time 360° Replay and personalized fan collectibles to Barclays Center NEW YORK, UNITED STATES – Media OutReach Newswire – 28 September 2026 – Alibaba Group and Brooklyn Sports & Entertainment today announced a strategic multi-year partnership naming Alibaba an Official Technology and Cloud Partner of the Brooklyn Nets . The…
Newswire release on September 28, 2026 announced a strategic partnership between Alibaba Group and Brooklyn Sports & Entertainment for the Brooklyn Nets. The multi-year agreement designates Alibaba as the Nets' Official Technology and Cloud Partner. This collaboration will enhance the fan experience at Barclays Center through real-time 360° replay, personalized in-arena collectibles, and innovative marketing applications.
Alibaba's technology will also support the Nets' 60th anniversary season, a year-long celebration of the franchise's history and milestones. Toby Xu, Alibaba's CFO, expressed enthusiasm about the partnership, highlighting Alibaba's experience in delivering technology for live sports. Brooklyn Sports & Entertainment CEO Sam Zussman emphasized the Nets' commitment to leveraging technology to elevate the fan experience during the 60th season of Nets basketball. The new Real-Time 360° Replay system and Nets Figure Lab will debut in the 2026-27 NBA season.
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