Zardari urges ethical AI use to boost tourism
ISLAMABAD: President Asif Ali Zardari has underscored the need to align emerging technologies with ethical tourism frameworks to empower local economies. In his message on the occasion of World Tourism Day 2026, President Zardari welcomed international visitors to explore Pakistan’s diverse landscapes, highlighting a forward-looking vision that blends modern connectivity with traditional values…
President Asif Ali Zardari emphasized the importance of aligning cutting-edge technologies with ethical tourism guidelines to strengthen local economies, marking World Tourism Day 2026. In his address, Zardari invited global tourists to discover Pakistan's diverse landscapes, emphasizing a modern approach that respects traditional values of hospitality, respect, and responsibility.
He stressed that digital technology is transforming travel planning and experiences, urging the responsible use of artificial intelligence to enhance tourism. Zardari highlighted Pakistan's rich variety of landscapes—from northern mountains to ancient Indus Valley civilizations—relying on the warmth of its people as the nation's greatest asset.
He advocated for tourism as a means to generate livelihoods, support local enterprises, and offer opportunities to women and youth, while stressing the need to safeguard the environment, cultural heritage, and traditions for future generations.
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