At BoConcept, Art Meets Design in Homes
As artworks become part of the way spaces are lived in, Vanessa Obioha writes that BoConcept and the Nomadic Art Gallery work with artists to give African art a home. Since introducing
At BoConcept, a Scandinavian furniture house in Lagos, Nigeria, the concept of "Art Meets Design" has evolved over the past decade. The company, established by Charlotte Obidairo in 2014, has recognized a shift in how Nigerians perceive and incorporate art into their living spaces. Rather than merely collecting artworks for decoration, people now seek art that will complement their homes and be shared with friends.
Derrick Chidumebi, Head of Marketing at BoConcept and Nomadic Art Gallery, notes that clients are more intentional about selecting artwork that fits seamlessly into their spaces and invites conversations.
This shift in mindset is not only evident in residential settings but also in corporate environments, where art is considered alongside the design and construction of offices. At BoConcept's showroom, clients now consider not only the furniture that suits their space but also the artwork that will coexist with it. BoConcept's Scandinavian roots and minimalist aesthetic provided a unique opportunity to blend African art with contemporary design.
Charlotte Obidairo's strategy was to showcase African artists' works alongside BoConcept's furniture, creating a harmonious fusion of cultures.
The company's flagship pieces, such as the Imola chair and Sweetart chair, exemplify this integration of art and design. These pieces not only showcase artistic flair but also demonstrate how curves and clean lines can evoke a sense of comfort and beauty. The design philosophy extends to the Paraggi collection by Claudio Bellini, which merges architectural elements with contemporary aesthetics.
Beyond the furniture, BoConcept's Nomadic Art Gallery serves as both a gallery and a studio for contemporary artists. It hosts immersive exhibitions featuring sculptures, installations, and bold canvases from Nigerian artists like Victoria Ndubuisi and Peju Alatise. The gallery's focus on personal expression and cultural significance aligns with BoConcept's mission to create homes that reflect the inhabitants' personalities and stories.
By integrating art into the home, BoConcept fosters an environment where creativity, culture, and tranquility intersect, allowing individuals to express themselves and share their unique narratives.
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