Düsseldorfer Konzern: Persil, Taft, Pril, Pritt – Henkel wird 150
Mit seinen bekannten Markenprodukten prägt Henkel seit Jahrzehnten den Alltag vieler Kunden. Ein Blick auf wichtige Meilensteine, Krisen und aktuelle Herausforderungen des Konzerns.
Henkel, the Düsseldorf-based conglomerate known for its consumer and industrial product brands, celebrates its 150th anniversary this year. Founded on 26th September 1876 by Fritz Henkel, the company began with a universal washing powder and gradually expanded to become a global manufacturer of consumer and industrial goods. Henkel moved its headquarters to Düsseldorf in 1900 and became part of the DAX index in 1985.
The company's history is marked by significant milestones such as the introduction of the popular washing powder Persil in 1907, the launch of the adhesive brand Pritt in the 1960s, and the acquisition of US-based adhesive manufacturer National Starch in 2008 for a record-breaking €3.7 billion. Henkel also acquired the haircare brand Schwarzkopf and the brand Loctite in the 1990s.
Today, Henkel operates in 53 countries and employs around 50,000 people, with its headquarters still located in Düsseldorf. The company's revenue is split roughly evenly between consumer goods and adhesive products, with a strong presence in the global market, particularly in the automotive and electronics industries. However, Henkel faces several challenges, including rising energy costs, volatile industrial adhesive sales, and growing consumer preference for private-label products.
Despite these challenges, Henkel remains committed to innovation and growth, seeking to acquire new brands to fuel future expansion.
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