MIHAS reaffirms Malaysia’s pivotal role in the growing global halal economy

The Malaysia International Halal Showcase (MIHAS) 2026, held from September 23-26 in Kuala Lumpur, Malaysia, reaffirmed the nation's central role in the expanding global Halal economy. As of the second day, the showcase had already attracted 30,000 visitors, meeting its projected target of 50,000 business visitors. This year's edition, featuring over 2,000 booths and 1,700 exhibitors representing 58 countries, showcased Malaysia's Halal ecosystem with strategic agreements and industry knowledge hubs.

The event witnessed a milestone Letter of Intent (LOI) between MATRADE and the Department of Islamic Development Malaysia (JAKIM), establishing the Halal Development Officer (HDO) Programme to guide global industries on Malaysia's Halal ecosystem. Government leaders from various ministries and agencies attended, underscoring the country's commitment to positioning itself as the premier global Halal hub.

The MIHAS Awards honored industry innovators, highlighting achievements in product innovation, sustainability, and global market expansion. Since its inception in 2004, MIHAS has generated over RM35.0 billion in export sales and welcomed more than half a million international visitors. Now in its 22nd edition, the showcase continues to drive Malaysia's prominence in the global Halal economy.