Solheim star on TV ratings: 'I don't know what the f--- we're doing so wrong'

Mel Reid, the European vice captain of the Solheim Cup, expressed her disappointment after learning about the poor TV ratings for the event. According to Josh Carpenter of the Sports Business Journal, the ratings were dismal, with 179,000 viewers on Saturday and a further drop to 170,000 on Sunday, despite the U.S. team tying the competition.

Reid, who recently discussed the ratings on her podcast, described the situation as "heartbreaking" and questioned the reasons behind the decline. She noted that viewership on the same event three years ago had been much higher, at 277,000 on Sunday. Reid attributed the drop to inadequate marketing efforts and called for improved budgets and promotional strategies.

She emphasized that the Solheim Cup is a significant event in women's golf, deserving of better promotion and financial support.