Generative AI adds a new dimension to brand reputation in the UAE
The growing use of artificial intelligence (AI) to search for products, services and companies is adding a new dimension to corporate reputation, as consumers increasingly rely on AI-powered platforms to obtain information about brands. Rosa Digital Solutions, a Toronto-based digital marketing company with a regional presence in the UAE, has highlighted the importance of businesses paying greater…
Artificial intelligence (AI) is reshaping the landscape of brand reputation in the UAE, as consumers increasingly turn to AI-powered platforms for product, service and company information. Rosa Digital Solutions, a Toronto-based digital marketing firm operating in the UAE, emphasizes the importance of businesses ensuring the accuracy and consistency of their information across digital channels.
According to Visa’s Stay Secure 2026 study, 85 per cent of UAE consumers use AI to assist in shopping, including reviewing product ratings, comparing prices and seeking gift ideas. Globally, Adobe's AI and Digital Trends 2026 research reveals that one in four consumers considers AI-powered platforms like ChatGPT as their primary source for researching, purchasing and seeking recommendations, ahead of brand websites and online reviews, with 4,000 consumers surveyed worldwide.
Robert Shaker, a Senior Marketing Consultant at Rosa Digital Solutions, states that consumers rely on AI when searching for products, services and companies, meaning businesses must regularly review their core information, such as corporate profiles, executive leadership details, products and services, to identify and rectify outdated or inconsistent information.
This growing role of AI in online search broadens the scope of reputation management, as businesses must ensure consistent, up-to-date information across reliable digital sources.
Written by urgent.news from Gulf News's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
