For young adults, memorable health advice is increasingly coming from strangers online
Emily Pfender, an assistant professor in the department of communications at the University of Delaware, is a researcher on a new study in Health Communication. She explains the focus of the research:
A new study published in Health Communication reveals that young adults are more likely to remember health advice from strangers and influencers online rather than from trusted individuals like doctors, friends or family. The researchers from the University of Delaware suggest that the Theory of Memorable Messages, which typically emphasizes messages from trusted sources, is being challenged by the digital age.
Young people recalled health messages from social media influencers and strangers, sometimes years after a single encounter, with some messages lasting over six years. These memorable messages can be both problematic and empowering, ranging from unsupported health prescriptions to holistic views of health that encourage mental well-being.
The study highlights the importance of digital health literacy, particularly through short-form content on platforms like TikTok and Instagram. Researchers emphasize the need for more scientists to engage online, as the digital health landscape continues to evolve.
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