Activision’s Halo Must Go Beyond Bungie
Xbox has struggled to recapture Bungie's Halo magic for 15 years. Activision's new game needs to give the series a Doom (2016) style rethink.
In a recent opinion piece, Matt Purslow argues that Activision must take the reigns of the Halo franchise on Xbox, which has been struggling to maintain its popularity and deliver successful gameplay experiences. Purslow believes the series should be the premier first-person shooter on Xbox, with stellar campaigns and multiplayer available regularly.
He acknowledges that Master Chief represents the original Xbox and 360 era, and that the 2010 masterpiece, Halo: Reach, may have marked the natural end point for the series. However, he notes that 15 years of Halo development have been uneven, with the successor studio, 343 Industries, unable to replicate Bungie's impressive streak of five consecutive hits.
The current Halo games have struggled to achieve must-play status, and the franchise has lost its luster compared to the constant barrage of Call of Duty releases. Purslow suggests that Activision, with its relentless output of high-budget shooters, could help rectify the situation and deliver more Halo games. However, he emphasizes that the challenge remains to establish a fresh identity for the series post-Bungie.
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